Thursday, October 22, 2009

SEO Marketing Defined

At this point, most people know what SEO is. It’s the process of getting your website ranked higher in the search engines, so that you gain more traffic and exposure. However, most people still do not understand the ins and outs of how it really works, and what kinds of expectations they should have when getting started with SEO marketing.

There are many different elements of an effective search marketing campaign. With SEO, the details definitely do make a big difference, and the most successful campaigns are the ones that combine many different strategies into one cohesive plan. The key ingredient of SEO however remains to be the effective use of properly targeted keywords.

Keywords are the actual terms that people type into the search engines in order to begin looking for something. By targeting the right keywords and key phrases, you can increase your chances of being found by more individuals. Research here is of the utmost importance, because by digging down into the data you can find great long-tail key phrases, which have three or more words, which will enable you to be ranked as highly as possible.

After creating a researched list of keywords and phrases, SEO marketing is about using those keywords in many different ways. The proper inclusion of them across a spectrum of different areas will enable your site to soar up the search engine rankings, seeing much more traffic and many more prospects and customers.

The use of keywords for SEO can be applied in every step of the website design and development process. For example, by picking a domain name including one of your keywords, you give yourself a leg up on the competition already. You can then name your individual content pages with other keywords, targeting more phrases from the get-go and giving yourself a better chance of ranking highly.

Most people still most commonly associated keyword usage with the actual content that goes on the page. This is still true, however there is an important line that has to be made. The line is the difference between naturally included targeting keywords while providing useful, informative content and stuffing dozens of useless pages of content with superfluous keywords in hopes of finding more traffic. Clearly, the latter is a strategy doomed for success, both with your site visitors and with the search engines themselves.

SEO marketing also entails work that is done off of the page’s of your website. These strategies are collectively known as offsite search engine optimization. One of the main components here is link building, which is adding more incoming links that lead to your website and its pages. The more links the better, because they help to build your reputation and credibility.

Understanding the roots of SEO marketing as mentioned above is the key to getting started with your own business and website. It’s crucial to remember to keep your expectations at a realistic level. SEO can open up the doors to a huge stream of additional revenue for your site, but as with anything else, it does require real hard work and effort. The world of SEO is extremely competitive, but with the right knowledge and skills you can succeed.

David Wittlinger is a search engine marketing expert which affords him the opportunity to live in Steamboat today where he can ski, bike, hike and play! David operates Zirkel Exchange SEM with a mission of helping businesses compete on the web.


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